Privacy policy

Last updated: May 14, 2026

This Privacy Policy describes how PokePals UK (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from pokepals.co.uk, enter an allocation draw, verify your Discord account, or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, allocation draw entrant, Discord community member, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. If you use Discord verification or enter an allocation draw, please also read the “Discord Verification and Allocation Draws” section below, as it explains the additional information we collect and use for those features.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email address.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
• Information you provide when entering an allocation draw, promotion, or limited purchase opportunity.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies").

Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Payment processors, who collect payment information such as bank account, credit card, debit card, and billing information to process your payment, fulfil your orders, and provide products or services you have requested.
• Discord, where you choose to verify your Discord account for allocation draws or Discord-restricted features. This may include your Discord user ID, username or display name, server membership status, and whether you have an eligible server role.
• Cloud hosting, database, authentication, and infrastructure providers that help us operate our Site and allocation draw system, including Cloudflare and Vercel.
• Marketing, analytics, advertising, and customer communication providers.
• Shipping, fulfilment, and delivery partners.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, "Third Party Websites and Links".

Discord Verification and Allocation Draws

We may offer allocation draws, raffles, purchase opportunities, or similar limited-availability product features through our Site. These features may require you to log in to your Shopify customer account and verify your Discord account.

When you use Discord verification or enter an allocation draw, we may collect and process the following information:

• Your Shopify customer ID.
• Your name and email address connected to your Shopify customer account.
• Your Discord user ID.
• Your Discord username or display name.
• Confirmation that you are a member of the PokePals Discord server.
• Information about whether your Discord account has the minimum required server role or level for entry.
• Your entry date and time.
• Your public ticket or entry code.
• Your entry status, such as entered, winner, non-winner, removed, or voided.
• Technical information such as IP address, browser information, and user agent, where needed for security, audit, and fraud-prevention purposes.

We use this information to:

• Verify that you are eligible to enter an allocation draw.
• Limit entries to one per eligible person or Discord account.
• Prevent duplicate, fraudulent, or abusive entries.
• Operate the draw and select winners.
• Maintain an audit trail showing how entries and winners were selected.
• Contact winners or manage follow-up purchase opportunities.
• Protect the fairness and integrity of allocation draws.

Our lawful basis for processing this information is our legitimate interests in operating fair and secure allocation draws, preventing fraud and abuse, and maintaining transparent records of draw outcomes. Where we ask you to connect your Discord account, we may also rely on your consent for the initial Discord connection. You can choose not to verify your Discord account, but you may not be able to enter Discord-restricted allocation draws if you do not do so.

We do not collect your Discord password. Discord authentication is handled by Discord through its own OAuth login process. Discord may process your information in accordance with its own privacy policy.

Some draw information may be made available in a public or semi-public audit record after a draw is completed. Public audit information will normally be limited to non-sensitive information such as public ticket codes, draw position, winner or non-winner status, seed hash, revealed seed, and draw verification data. We do not intend to publish your email address, full name, Shopify customer ID, IP address, or Discord ID in public audit records.

We may retain allocation draw records, including entries, ticket codes, draw results, and audit records, for as long as reasonably necessary to evidence the fairness of the draw, deal with disputes, comply with legal obligations, and protect our business against fraud or abuse.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, send notifications to you related to your account, purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, and provide other features and functionality related to your account.

We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

Allocation Draws and Discord Eligibility

We use your personal information and Discord verification information to operate allocation draws and limited purchase opportunities, check eligibility, prevent duplicate entries, select winners, maintain audit records, and protect the fairness of the process.

The lawful basis for this processing is our legitimate interests in running fair and secure allocation draws and preventing fraud or abuse. Where you choose to connect your Discord account, we may also rely on your consent for the initial connection.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services.

This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

If you are a UK or EEA resident, the legal basis for these data processing activities may be your consent or our legitimate interest in marketing our products and services, depending on the type of communication and applicable law.

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

The legal basis for these data processing activities is our legitimate interest in keeping our website, allocation draws, and community features secure for customers and users.

Communicating with You and Service Improvement

We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that Shopify uses to power our store, see Shopify’s cookie information at: https://www.shopify.com/legal/cookies.

We use Cookies to power and improve our Site and our Services, including to remember your actions and preferences, run analytics, and better understand user interaction with the Services.

We may also permit third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls.

Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available.

Additionally, blocking Cookies may not completely prevent how we share information with third parties such as advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, shipping, fraud prevention, and infrastructure hosting.
• With Shopify and other providers who support our Site and Services.
• With Discord, where you choose to verify your Discord account or where we need to check your Discord server membership or role eligibility for an allocation draw.
• With cloud hosting, database, authentication, and infrastructure providers that help us operate our allocation draw system, including Cloudflare and Vercel.
• With payment processors to process payments and manage transactions.
• With delivery, shipping, and fulfilment partners to send orders to you.
• With business and marketing partners to provide services and advertise to you. These partners will use your information in accordance with their own privacy notices.
• When you direct, request, or consent to our disclosure of certain information to third parties, such as through your use of social media widgets, login integrations, or Discord verification.
• In public or semi-public draw audit records, where necessary to demonstrate the fairness and integrity of a draw. These records are intended to use public ticket codes and draw verification data rather than directly identifying personal information such as your email address or full name.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger, sale, restructure, or insolvency.
• To comply with any applicable legal obligations, including responding to lawful requests, subpoenas, search warrants, or similar requests.
• To enforce applicable terms of service.
• To protect or defend the Services, our rights, and the rights of our users or others.

We may disclose the following categories of personal information about users for the purposes set out above:

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

Advertising and Marketing Sharing

With your consent where required, we may share personal information for the purpose of engaging in advertising and marketing activities.

Depending on where you are located, certain privacy laws may define this activity as "selling", "sharing", or processing for "targeted advertising".

We may have "sold" or "shared" personal information, as those terms are defined in applicable law, over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

We do not knowingly sell or share the personal information of individuals under 16 years of age.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of information found on them.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.

In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, prevent fraud, or enforce contracts and policies.

For allocation draws, we may retain entry records, Discord verification records, ticket codes, draw results, and audit records for as long as reasonably necessary to evidence the fairness of the draw, manage disputes, prevent duplicate or fraudulent entries, comply with legal obligations, and protect our rights.

Some technical verification data may be retained for a shorter period where it is only needed to support authentication, security, or eligibility checks.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know

You may have a right to request access to personal information that we hold about you, including details about the ways in which we use and share your information.

Right to Delete

You may have a right to request that we delete personal information we maintain about you.

Please note that we may need to retain certain information where required or permitted by law, including information needed to evidence transactions, prevent fraud, resolve disputes, or maintain the integrity of allocation draw audit records.

Right to Correct

You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing or Targeted Advertising

You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.

Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

Withdrawing consent for Discord verification may prevent you from entering Discord-restricted allocation draws or using related features.

Appeal

You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails.

If you opt out, we may still send you non-promotional emails, such as emails about your account, orders, transactions, allocation draw entries, draw results, or other service-related messages.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights.

We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request.

In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request from an agent, we will require proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or lodge your complaint with your local data protection authority.

If you are in the United Kingdom, you can contact the Information Commissioner’s Office.

If you are in the EEA, you may contact your local data protection supervisory authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in.

Your personal information may also be processed by staff, third-party service providers, and partners in these countries.

If we transfer your personal information out of the UK or Europe, we will rely on recognised transfer mechanisms such as adequacy decisions, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement, or any equivalent lawful transfer mechanism, as applicable.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at:

amazon@pokepals.co.uk

or contact us at:

30 Cattle Market Street, Norwich, ENG, NR1 3DY, GB

For the purpose of applicable data protection laws, and if not explicitly stated otherwise, we are the data controller of your personal information.